With their debut event in May, AEW made an unflinching declaration of war. They have money, they have an eclectic talent pool, they have some fresh ideas, and most importantly; they have already amassed a cult following. The first show, Double Or Nothing, was energetic and memorable, with seemingly everyone working with a chip on their shoulder.
With June’s Fyter Fest, they had the unenviable task of following themselves, and proving that they could be more than a high-production super indie – especially as their shift to episodic television is looming.
The results were mostly positive, but as the promotion chugs along, with two fully fledged events and dozens of ‘road to’ videos under their belt; their identity remains muddled.